Science is a gift that not many people appreciate. They don't understand her complexities and don't take advantage of her gift. It is up to science writers to give science in order to benefit the common good. Science writers need to almost hide the scientific portion of science in order to entice readers to read their articles. The gift of science must be wrapped.
Sarah Vowell could not have said it better, "What are you hiding? No one ever asks that." Why is that people always question the ideas that are out in the open, but don't question those that we choose to hide? It is not the fact of seeing it; it is that people choose avoidance. If science writers were able to wrap the gift of science, readers may not question the gift, they would blindly accept.
When a science writer can 'hide' their gift of science from the public's view, more readers will read. If done correctly, there will be an increase in scientific literacy and understanding. Gifts are almost always well received; let's make it our goal so that people want to receive the gift of science.
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